ADI Story


ADI is an investment company based in Nairobi, Kenya.

ADI – ‘Azeem Deen Investment LTD’ wanted an astonishing logo that could stand apart from the formal aesthetic of many investment competitors.  Our aim was to create a symbol for them that would strike the balance of contemporary, yet inherently everlasting. This is an iconic logo, and more of an emblem, as they wanted us to design. Our creative team applied the Fibonacci Sequence and the Golden Ratio to this logo.  For this particular project, we wanted to hand-draw a classic looking design to contrast the standing horses.

They also use this mark for their gift cards, business invitations, etc.

“To reap a return in ten years, plant trees. To reap a return in 100, cultivate the people.” - Ho Chí Minh