As delicious as their services are; we wanted them to provide with the logo that not only looks tempting but conveys the meaning of their marketing as well.
We have used the colour; Carmine Red in fonts as well in the design. Using the colour from the family of Reds; makes the product very influencing, passionate and strong. The same colour portrays the business as steady in professional and finance wise.
Soft fonts are used in the logo which makes the appearance more appeaseable and aesthically pleasing. In design we have flowy puffs of abstract cupcake which symbolises their services of home delivering the cakes perfectly. Blue streaks are used symbolising the post part of the cupcake; the colour blue means progress and upliftment in any business. It is a perfect blend of good colours that works well for the business and has an urban touch to it.