"Black as the devil, hot as hell, pure as an angel, sweet as love." - Charles Maurice de Talleyrand-Périgord

When ARM sensed the AROMA to market a richly aromatic coffee that is Pure & Instant in markets of East Africa it came up with Caferica. It is a brand that is born out of special care. Converting green beans with perfect roasting and careful packaging has retained its characteristic flavour.

Caferica smells good and its antioxidants is more than what fruits and vegetables can offer. ARM designers love coffee breaks even if they get to spoil themselves with caffeine. Why quibble? Coffee, we believe, is the best antidote for stress. Symptoms of Parkinson's disease get lessened and alcoholics have their say saving their liver with a cup of coffee. Caferica makes you want more. Another cup please!