We have always contemplated the regular difference between branding and marketing, there has always been connection between these two when it comes to a brand and company but surely they are different when it comes to executing these two techniques on brand policy for the company. It is important for a business owner and owning a brand, it is essential that one should understand the concepts of marketing and branding on a very detail fo....
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Stationaries are one of the most important part when it comes to business branding and marketing and in that Catalogues are one of the key marketing initiatives which are not only powerful in getting the word about your business and services but also let your brand stick in the market for long. Catalogues are like manuals of your business that displays all the key feature and watermarks the work along with it. It is important to acknowl....
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Being a designer consists of blending of many genres and regulation; a good designer always take along the sectors in art of visuals, understanding the business behind it, marketing its design and the most important part- Understanding what the client wants. It is advisable for every designer, before making his designs it to understand his audience before he starts designing for the same.
 

We put on business hat for a reason, business owners and their products go through rigorous quality check and house management but there are few things you cannot ignore and for the starters- Negative reviews are the major check!Be it the mode of word of mouth, website or social media- users always like to express their opinions; be it a positive or negative, not necessarily making them right or wrong. While many of them advice on turni....
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When it comes to business and branding, logo plays a big role in recognizing about the brand and it’s following up the marketing in future. The company you own- its brand and identity is decisive to the success of the business. Logo that exhibits the meaning, convey the importance of a company and its motives. The logo should highlight the company’s strengths and mirror the core business policies and values. Your logo should create ....
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Indian Politics has observed a whirl of change over the period of time and its dependency over social media to connect with people experiencing the fellow democracies and its effect. Over its diversified nature, 40% of its total population constitute of Indian youth and concerning to the popular culture, Indian political parties are holding to internet and social media to connect with youth for their agenda and political events. Observi....
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Modern man has come a long way when industrial revolution started in Britain in the 18th century (its economic development began in 1760) when machines began replacing men. Luddites raised a storm aghast that machines and steam engines were going to destroy their livelihoods and believed it was ushering in “technological unemployment”. These misguided English textile workers and weavers did lot of damage resorting to vandalism and d....
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During the pre-liberalisation days the world mocked at our low annual growth rate calling it “Hindu rate of growth.” Jawaharlal Nehru had ushered in the planned economy or the "mixed economy" where state ruled supreme though private participation was allowed. It was akin to Soviet Union’s system of centralized administrative planning that killed enterprise and growth. Until the liberalisation began in 1991 India’s economy had st....
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If there is no Sun – the life-giver -- there is no colour too as it is the originator of light. Though yellow colour is associated with Sun and sunlight in fact light comprises of seven colours or VIBGYOR (Violet, Indigo, Blue, Green, Yellow, Orange, Red). Violet and red form two ends of the spectrum but beyond that exists a different world of ultraviolet and infrared rays.

All work and no play makes Jack a dull boy is an old saying. This adage assumes importance as India is fast developing into a diabetes capital of the world as sports activities get short shrift by the Establishment. Sadly, it does not form vital part of Indian ethos.

“It's all God's will. You can die in your sleep, and God can spare you in battle” ? Leo Tolstoy, War and Peace

Wars bring economic ruin and misery and some turn catastrophic like the two world wars. World War II was notable with over 60 million killed accounting for 3% of the 1940 world population (2.3 billion).

At times, we find a brochure lying on a coffee table, maybe while waiting for our turn at a doctor’s clinic. All it takes is a few seconds to want to look at it. Something about the headline or graphics strikes a bell. If not, the brochure is forgotten.

With rapid globalization of trade, brand names or trademarks have gained importance especially when for every genuine goods sold there is a counterfeit readily available. It is a touchy issue when the name sounds remotely familiar and litigation ensues.

It’s funny how everything is just one click away, right. From ordering food, to contacting people for marketing, easing up for public relations or selling your old piece of furniture. Think of one thing you want to do and you already have an individual app for that. Social media is that rebellious kid that everyone hates to love or loves to hate.

The struggle to find new and innovative ideas is difficult, and the path of brainstorming topics that helps you in leveraging client to pitch in and helps you in marketing success is not just as easy as it sounds. And when your job requires to rumble such ideas on daily basis, it could be equally frustrating and exhausting.

Road-trips are quintessential, lurking through never ending roads and awaiting for the next stop is what, on-lookers wait for. But as an observer, it’s more like a third party display of quotient to look at the miniscule of the detailing and never have an unusual question of, “what these colour association means in milestones?”.

If you are reading this, either you want to know marketing strategy that actually works or you are just being curious. Well, in either of the case-you clicked the right link. This article is going to debunk all your queries which included “how’s” and “why’s” regarding brand and business promotion. The biggest bridge you’ll build in between your brand and the audience is by captivating them through various medium of communi....
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Everyone wants their brand to create some buzz among people; they want their brand to be heard and social media managers never draw any line when it comes to making their business and product creating a good tempt. We all are aware of “Memes” (pronounced as: Meems), the ones that are hilarious, goes viral for their funny content and no matter how much you deny- it makes an impact. 9 out of 10 memes has a chance of going viral, and s....
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Oonche Log, Oonchi Pasand!
Despite the carcinogen fallout arising out of chewing pan masala, this tag line has kept the Indian TV viewers thrilled. Indeed, it has spiked up the sales for the manufacturer making them into the spotlight for international stage

Google has been making perfect step to highlight the importance of aspiring and inspiring role models for upcoming generation. Through Google Doodle; a way of promoting women of diversified culture and fields generates more awareness and marks their contribution in their field.

Content marketing has become one of the most important aspect of the of online business strategy. However, the reality hits at the fact as just because the business strategists and marketers realize the importance of content marketing does not mean they know how to have it, this thing is quite common in terms of start-up preceding towards the prominent market with their content. As the numbers suggests, only 4% of B2B companies think th....
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Arm Communications has been into designing logos using Fibonacci Sequence (FS) and Golden Ratio(GR). This esoteric art was also used to design Apple logo, Mac OS Lion logo, iPhone 4 and recently logo iCloud.

A logo is what one discerns of a company at first sight. Perception based consumers identify the company of its products or services subconsciously. Logos form part of human consciousness and for consumer logos means something that evokes life like a human face. It is as good as rushing to meet a friend down the road. Logos can attract if tuned well. That is how advertising works and businesses gel and flourish.

This week we are analysing how leadership qualities turn ordinary men and women into great leaders. One of the greatest modern Indian leader undoubtedly is present Prime Minister Narendra Damodardas Modi.

ARM has been into designing corporate logos under guidance of renowned corporate consultant and Vaastu expert Dr Ravi Rao. Logos made so far by us have been Vaastu compliant reflecting a unique flavour of shape, fonts, colour and images that highlighted the business angle of a commercial brand. We were equally at it when it came to designing business visiting cards and took care of its Vaastu compliancy.

World has changed. Man has evolved from being a primitive ape once to a civilized creature. Today it is his digital evolution that is a strong force constantly reshaping thought processes at incredible speed.

Once billboards were vogue; now are passe. It is the mobile phones that is held in the palm that makes the world come under the thumb. 

When Man today turns back to see his rapid evolution, he may be shocked at the transformation. Beginning with Morse code to radio and telegraphy to telephones and mobile phone now reaching the 5G stage Man has dramatically changed his mode of communication. But no invention like the Internet and social media as we know has had such far-reaching consequences – for better or worse the jury is still out.

For many a modern sceptic Vaastu means superstition, unscientific behaviour or going back in time. Modern youths who study architecture with laptop and smartphones and WhatsApp at fingertips cannot understand the significance of such an age-old science like Vaastu.

Fashion is that unseen desire which seizes both man and woman at some point in life. When it does money is wasted and wastage of money ironically brings happiness.

Every year India churns out 1.5 million engineers; 53,000 doctors (MBBS); 6805 MS (surgeons, specialty) and produces 100 times the engineering graduates UK does. Has quantity been at the cost of quality?

Do logos have life? Can a company function without a logo and still create a brand to reckon with? Companies need to have brand value and to create that logos are essential. Reputation of a company depends on brand value and logos help companies enhance brand awareness.

Computer graphics can look extraordinary. Can it express the joy of a child drawing a scenery with its tender hands?

Computers are part of our daily lives. It is almost our alter ego. But can computers imitate real life art with the same passion as that of a human? Can it draw like a child and with the same emotional attachment? Art without passion or emotion is a disembowelled art even if it wins accolades as the best creativ....
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The fact is astonishing that it only takes 30 seconds to influence a human brain through any medium. Advertising industry has been playing with our decision-making complex since long, gradually, without even realising we slowly use the jargons and semantics. Advertisement, if done correctly can transform the whole business nature, giving it a wide prospectus of marketing and making the product aware through any medium.

Every time a company is formed it begins with a positive note. It tries to capture minds of the people with a logo acting as USP for its brand. Indeed, logos are a graphic extension of the internal realities of a company that reassure the customers. But why then something goes wrong and nothing matters when the slide begins? What did change from then & now?

What is Digital marketing? To put it simple we at Arms Communication feel it is “Talking less and listening and observing more when we deal with clients.” This mantra helped us over a period of time create a pool of satisfied customers as talking less made us focus on what clients really had wanted.

Creativity to put simply means creating something that looks new or different. If someone invents a normal bicycle can we call him creative? Certainly not because the creative aspect would be missing.

To appease our necessities. That would be one straight answer. But is it really so? No.

Once the need for a particular product or service is felt, the feasible options are considered. The most convenient out of those – quality and affordability wise, is chosen and then benefited.

Our fundamental requirements are namely – food, clothe....
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Why so important to have a lucky logo? Renaissance! Yes, we're talking about the renewed interest in Logos. Not its beauty but the benefits it brings to us with the brand name. A logo with a brand is what we are interested besides making a profit statement. Well, let us find out!

Followed by the huge success of 'Start up India' in the beginning of this year, Government of Gujarat has proudly decided to host a two-day event to encourage the passion of entrepreneurship. Distinguished speakers will come from around the world to address the young and experienced entrepreneurs and shed the wisdom of innovative ideas arising every minute and acknowledge about the present opportuni....
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