Loader

 

Blog

Logos for Digital World

World has changed. Man has evolved from being a primitive ape once to a civilized creature. Today it is his digital evolution that is a strong force constantly reshaping thought processes at incredible speed.

Once billboards were vogue; now are passe. It is the mobile phones that is held in the palm that makes the world come under the thumb. 

....
Read More

Cards Can Come Calling

ARM has been into designing corporate logos under guidance of renowned corporate consultant and Vaastu expert Dr Ravi Rao. Logos made so far by us have been Vaastu compliant reflecting a unique flavour of shape, fonts, colour and images that highlighted the business angle of a commercial brand. We were equally at it when it came to designing business visiting cards and took care of its Vaastu compliancy.

....
Read More

Inspiration Without Perspiration is No Creativity

Creativity to put simply means creating something that looks new or different. If someone invents a normal bicycle can we call him creative? Certainly not because the creative aspect would be missing.

....
Read More

Do it Right, Do It Better

This week we are analysing how leadership qualities turn ordinary men and women into great leaders. One of the greatest modern Indian leader undoubtedly is present Prime Minister Narendra Damodardas Modi.

....
Read More

Bite that changed human history

A logo is what one discerns of a company at first sight. Perception based consumers identify the company of its products or services subconsciously. Logos form part of human consciousness and for consumer logos means something that evokes life like a human face. It is as good as rushing to meet a friend down the road. Logos can attract if tuned well. That is how advertising works and businesses gel and flourish.

....
Read More

Magic of Golden Ratio

Arm Communications has been into designing logos using Fibonacci Sequence (FS) and Golden Ratio(GR). This esoteric art was also used to design Apple logo, Mac OS Lion logo, iPhone 4 and recently logo iCloud.

....
Read More

Vaastu Compliant Logo

Every time a company is formed it begins with a positive note. It tries to capture minds of the people with a logo acting as USP for its brand. Indeed, logos are a graphic extension of the internal realities of a company that reassure the customers. But why then something goes wrong and nothing matters when the slide begins? What did change from then & now?

 

....
Read More

Digital Marketing - Translating Truth

What is Digital marketing? To put it simple we at Arms Communication feel it is “Talking less and listening and observing more when we deal with clients.” This mantra helped us over a period of time create a pool of satisfied customers as talking less made us focus on what clients really had wanted.

....
Read More

Logo Renaissance

Why so important to have a lucky logo? Renaissance! Yes, we're talking about the renewed interest in Logos. Not its beauty but the benefits it brings to us with the brand name. A logo with a brand is what we are interested besides making a profit statement. Well, let us find out!

....
Read More

Iconic brands aren't accidental

To appease our necessities. That would be one straight answer. But is it really so? No.

Once the need for a particular product or service is felt, the feasible options are considered. The most convenient out of those – quality and affordability wise, is chosen and then benefited.

Our fundamental requirements are namely – food, clothe....
Read More

ARM Communications at Vibrant Gujarat Startup Summit 2016

Followed by the huge success of 'Start up India' in the beginning of this year, Government of Gujarat has proudly decided to host a two-day event to encourage the passion of entrepreneurship. Distinguished speakers will come from around the world to address the young and experienced entrepreneurs and shed the wisdom of innovative ideas arising every minute and acknowledge about the present opportuni....
Read More